Clik here to view.
An Email Marketer’s Guide to Smart Automation
According to a recent study by Epsilon, triggered email messages see over 70 percent higher open rates with click rates 152 percent higher than standard bulk messages. Those are some eye-opening...
View ArticleClik here to view.
How Google’s AMP accelerates content marketing
What is the purpose of Google’s Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Accelerated Mobile Pages (AMP) is a new framework for...
View ArticleClik here to view.
Why e-commerce brands need native apps
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce...
View ArticleClik here to view.
Best practices to ensure your video starts and plays well on mobile
Video has become an important tool in the marketers’ tool box. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your...
View ArticleThe making of a strong first-party data brand
30-second summary: The National Retail Federation has projected holiday sales to cross 10 percent grossing sales between $843.4bn and $859bn Business leaders must rethink their online presence,...
View ArticleClik here to view.
How to enter the evergreen mindset for successful content
30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing passive value for your website, which can result in...
View Article