Looking For the Look-Alikes
As much as consumers like to believe that their behaviors are largely unique, research and reality have shown that we often behave in very predictable ways under certain circumstances.
View Article(Post) Modern Marketing Myths: Busted
I've been speaking at a lot of conferences lately, and the most interesting part of the whole experience is the Q&A.
View Article6 Reasons Why Retailers Must Adopt Mobile Marketing
In the columns, "Digitalization of Retail," and "Digitalization of Grocery Shopping," I touched on some ways that mobile is changing shopping behavior.
View ArticleNo One Cares About Your Products
No one cares about your products - that was the message that really hit me at Incisive Media's SES NY two weeks ago.
View ArticleSEO + PPC: Spring Clean Your Strategy
This month, I'd like to introduce the idea of SEO+ - by which I mean SEO plus another discipline - the types of synergies that are not only logical, but now critical to success.
View ArticleSocial Media + Search Marketing + Online Media = Success
One thing I often talk about is the blurring of the lines between social media, search marketing, and online media.
View ArticleTips for Talking to Your Boss About Social Media
Back in the early digital days we often fielded panicked calls from in-house marketing personnel
View ArticleThe Four Pillars of Building Instant Trust Online
Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and...
View ArticleSocial Media Marketing – The Japanese Way
A look at the major social media players in Japan and the country's role in social media marketing.
View ArticleSES Singapore 2011 Coverage #SESSG
Digital marketing experts share best practices and discuss emerging trends in Asia Pacific for search, social, mobile, video, and display advertising.
View ArticleHow to Stress Test Your Social Media Contest Ideas
Consider these factors before launching your social media contest.
View ArticleKill It With Fire! 5 Best Practices That Need to Go Away
Despite the view from some corners that email is a stagnant channel, things continue to evolve and progress. The result is that some things that were once considered best practices really should be...
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Blind Spot: Ensuring the Future of Effective Digital Advertising
Millions of dollars are wasted annually as a significant portion of online ad inventory goes unseen by consumers. Even though you may not be familiar with “banner blindness,” you’re more than likely...
View ArticleThe 7 Essential Digital Planning Ideas for Breakthrough Results in 2015
With budgeting and planning season upon us, the timing now feels right to go in-depth (a long form article…gasp!) on what will really make an impact on everyone’s marketing efforts for 2015. And more...
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3 PPC Fails That Can Hurt Your Brand
In the PPC industry, there are some common best practices that all of us strive to follow: creating close ties between ad copy and landing pages, reviewing search queries and automatic placements, and...
View Article10 Best Practices for Global Launches and Localization
A friend of mine recently told me a story about her time working at a museum in Austria years ago. Now a radiologist, she was working as a docent in the galleries at the museum. Invariably, tourists...
View ArticleGlobal Search Marketing Myths and Best Practices
I’ve been working on global search marketing initiatives for seven of my 12 years in the industry and have written and spoken previously on search marketing and localization. The term “global” is often...
View ArticleNo Need for Rogue Mobile
As marketers eagerly embrace and explore any given, newest “channel,” they always encounter fresh issues, technologies, regulations, obstacles, and opportunities. And, with new layers of input, our...
View Article2015: The Year of Multiplying Best Practices
The email landscape became more and more complex in 2014. The marketers that managed to succeed and drive stronger performance from the email channel responded by taking an increasingly complex...
View ArticleCentury 21 and Hootsuite Partner to Simplify Social
Real estate brand Century 21 has partnered with social media management company Hootsuite to develop a program that will connect realtors and brokers within the company for better branded social media....
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